ÃŽle-de-France Demain S Invente Ici

France


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The Region has made youth a priority. That is why she has chosen to be the subject of his new campaign also marks the launch of a new signature: "Tomorrow is invented here." Since October 22, the campaign on the themes of high schools, learning and young workers housing, thus deployed display in stations, metro stations, shopping centers and in the press. Objectives: to see evidence of regional action. This campaign is completed, from 14 November by a cinema spot highlighting the device "Young listening violence", already successfully introduced in 2011 and a recruitment campaign for new members of the Regional Youth Council. "This is the agency Elsewhere exactly who accompanied us in the creation of this new campaign, says Xavier Crouan, communications director of the Region. For us, it was essential to devote the launch of this communication to young people because they embody the future of the region in 2030. "Other speaking engagements are planned to inform about what the Region. "On transport, the Region will contact the Transport Union of Ile-de-France towards the inhabitants of the territories who benefit directly from line extensions opened in November and December." The region will also benefit from the European Waste Reduction Week to launch in partnership with the Agency for environnementet of energy management (ADEME), an Internet campaign incentive to reduce them.

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